How much money have you already spent on reaching your target audience? Too much? That’s what we thought. Exposing your brand through advertising always leaves a bit of a nasty aftertaste. After realising exposure is paid for, it does feel less sincere. That’s why word-of-mouth advertising will always be the more convincing and genuine option compared to paid advertising.
In the world of social media, word-of-mouth advertising is called ‘sharing’ and everybody in the online world knows that ‘sharing is caring’. Sharing is as sincere as word-of-mouth advertising, with the exception that it spreads faster and more widely than our good old offline word-of-mouth ever did. Naturally, this type of digital word-of-mouth advertising is what everybody’s striving for. With this in the back of our minds, we always try to conceive our projects in such a way that they ask to be shared. To boost the sharing potential of our projects, we take several factors into account.
