A red carpet lobby entrance for banking clients and employees. When Belfius, Belgium’s only nationally owned bank, moved its headquarters into a new building, they needed a new, multifunctional lobby to welcome its highly valued clients and employees.

The lobby area is open to everyone, not just visitors with an appointment. There is a glass box where visitors can discover the brand’s history and values. To create multifunctional opportunities, Creneau designed custom-made Belfius-red bleachers.

These soft and welcoming bleachers create a seating area for events or, on regular days, a place to sit down and have a quick chat or brief meeting.

A large projector is built in for event screenings. At the front of the building, two LED-panels perform a good job in attracting the attention of people walking past.