Belgians are famous for their mishmash architectural styles. Belgorama picked up typical elements of Belgian houses lining the local roads: red bricks, pointy rooftops, limestone tiles, kitschy-shaped hedges, potted sanseveria plants, concrete fences, domestic pigeons, etc. and tapped into its charming essence to create an ‘oh so Belgian’ interior with a contemporary twist.
The pigeon-flight-graphic is a styled patchwork of the different areas of Belgium. The diamond shape finds its inspiration in the slate facade cladding of typical Belgian houses.
The logo and typography are inspired by the advertising messages you used to see on the facades of Belgian houses. The colours are also retro and are reminiscent of the old advertising images.
Love the project? Learn more about the interior design of Belgorama.
Scope of workbranding