When BSH approached Creneau to create a showroom where appliances by Bosch, Siemens, Neff and Gaggenau would share a single space, we said: ‘No’. #sorrynotsorry We wanted to do better. Instead of lining up appliances, we wanted to create a ‘brand center’ where each corner tells the story of a specific brand.

Customers will arrive at the subtle and slightly mysterious center and then move on to each individual brand inside a ‘gallery’, where they will be able to experience the brand values and storytelling rst-hand.

At Siemens, the focus is on dynamic design, with a progressive, innovative and intelligent feel, so we incorporated plenty of future technologies.