C&P is one of our loyal furniture suppliers. The company was in need of a new and timeless corporate design that provides a professional yet fresh identity. Challenge accepted!
The letters C&P were repositioned to create an &-sign. You can clearly recognise the C&P, but the symbol as a whole has a more solid and pure appearance. The & represents the broad range of products C&P has to offer.
This is not your average furniture store. C&P supplies furniture for hospitality & leisure & corporate & healthcare & ...
The & also represents the partnership between C&P and its customers. C&P offers a very personal approach, making things to measure is its trademark. Turn to C&P for custom-fit solutions & great after-sales service & logistics & customized options & ...
Get our &-point? There’s more. The dynamic baseline easily accommodates the large range of options as well. The basic slogan ‘Furniture & more’ is rather comprehensive and can be adapted to suit the context. Indoor & outdoor, chairs & tables, contract & project, the variations are endless. As a result, the visual identity is versatile, easily recognised and still has that fresh look C&P was after.