“Motivate young people to learn about our company”, that was the brief but bold Coca-Cola Enterprises mission Creneau International chose to accept. The results are worthy of a Cum Laude graduation ‘throw-your-caps-in-the-air’ moment. Visiting the new Coca-Cola Visitors Center in Wilrijk means being wowed by an impressive High School setting and an interactive iPad tour.

Every room has a different theme and everyone rallying together at the starting point (a.k.a. the Locker Room) is handed an iPad equipped with custom iBeacon technology. Each visitor is able to receive information on their iPad depending on their location. For example: in the Innovation Class, where you can learn more about health and active lifestyle, you can also create your own virtual drink. In the Gymnasium, visitors are split up in teams and battle it out to decide who’s the most informed on all things Coca-Cola. The Class Rooms are all about filling up your Coca-Cola culture gaps.

1. Entrance — 2. Lockers — 3. Toilets — 4. Gymnasium — 5. Theater Class — 6. Innovation Class
7. Trophy Cabinet — 8. Talent Class — 9. Control Panel — 10. Dressing Room — 11. Gate to Happiness — 12. Refreshment Corner — 13. Master Class

The Theatre Class, for example, can teach you a thing or two about the history, marketing and durability efforts of the brand. In the Talent Class, young visitors learn about who does what at the company and what they might be doing as a Coca-Cola employee themselves someday. Afterwards, there’s a final quiz at the Gymnasium.

Creneau International coordinated the entire project, putting together a team that combined the strengths of creativity and technological wizardry to intensify the visitors’ happiness and stimulate their thirst for knowledge.