Inspired by the Parisians and Brits, Fitzroy captures the best of both worlds and brings a unique fusion experience to the table. Located in The Pointe, Palm Jumeirah, this European bistro is the destination for refined platters and traditional beers and wines complimented by breathtaking sea views.
While the interior is more about finesse and elegance, Fitzroy is named after an area in Fitzrovia, England with the intention of adding some British boldness to the brand identity.
By the way: you can check out the interior here!
The graphics of the hand gestures refer more to the finesse of the Parisians while the tone of voice and humour used, tends more towards the Britains.
Scope of workbranding