Gaggenau appliances mean perfection in every detail, the best for a good reason. In fact, there are several good reasons why people have been gagging for Gaggenau’s quality for 300 years: their love for beautiful design, technology and authenticity to name a few. When they approached Creneau to make them a stand for Interieur 2014, we created a concept in which the Gaggenau brand values could be experienced with all your senses. Instead of telling people ‘we are authentic’, we created an authentic 3D sensorial experience.

To put it more succinctly: we created specific sensations to translate abstract brand values. To do this, Creneau designed a spacious courtyard: a market hall with subtle industrial references, using authentic materials.

Gaggenau stands for quality, high standard techniques and design. Therefor we had to create a surrounding in which the models were presented, in contrast with the used materials we chose to place the different items all on eyeheight, so the visitor was in direct contact with the brand.

The appliances are the main elements, they had to be in the spotlights.

Such as the oven, microwave, ... the package was incorporated into straight wooden elements, to create a ballance in between the graphics were integrated into the woodstructure of the market hal. Even these drawings were inspired by the thechnical aspect . Not just drawings but more or less a product design

In 1683, deep heard from the Black Forest, new sounds: the roar of flames, hammering molten metal. The era of industrial craftsmanship began with the stroke of a hammer, it is the cradle of German engineering.