When was the last time you walked into a bank? If you're struggling to recall, you're not alone. That's not just a result of the pandemic, when it was pretty much forbidden to walk in anywhere. High Street banking has been on the wane for several years. With the advent of digital banking, there's been less and less need for customers to trek down to their local branch.
That's something most will be glad about, not just to save the trip, but because of what they usually found when they got there: a grey counter, some weak coffee and lots of noisy marketing messages.
As most of the boring side of banking moves in-app, however, smart banks are reassessing how they use physical space. The results, thankfully, are far more hospitable. After ING Amstelveen and ING Leeuwarden and many more, it was time for the transformation of ING La Vie in Utrecht.