When planning a city or business trip and booking a hotel, what do you pay attention to? Usually you’d pick a boutique hotel or an Airbnb over a hotel chain, since the latter just looks the same wherever you are in the world. You are looking for a unique experience. Oh well, that’s what we look for at least…
A challenge was born, how could we convince Park Inn to swap their strict brand guidelines for a unique experience and a new approach to the brand ‘Park Inn’?