GOLDEN AGE OF
HOSPITALITY

GOLDEN AGE OF
HOSPITALITY

Radisson Blu Amsterdam

The history of the Radisson Blue Hotel ‘Amsterdam City’ dates back to the golden age, the 17th century, the age that brought Amsterdam its wealth and prosperity. The East India Company (VOC) was found in the same age. Leaving from the old harbor of Amsterdam the VOC sailed throughout the eastern hemisphere and started trading settlements and set up warehouses in places such as South and East-Asia, South Africa, Indonesia and Japan. Trade in products such as spices, silk, porcelain and gold brought great wealth to the merchants and traders of that era.

The Golden Age has brought Amsterdam welth and prosperity . It has given the city its characteristic appearence that is loved by people all over the world. It is the main reason why Amsterdam attracts so many tourists. The Radisson Blu Hotel will now give something back to the people who visit Amsterdam: the treausures that were once brought to Amsterdam by the ships of the VOC: Porcelain, Silk, Gold and Spices.

Radisson Blu Amsterdam

PRECIOUS
GOLD

PRECIOUS
GOLD

The most precious of all treasures is saved for the guests who spend a night at the hotel. They will be bathing in a sea of Gold. Not only is gold luxurious, warm and stylish, but it is also a metaphor for the general theme in the hotel and its surroundings: The Golden Age. The subtle gold atmosphere will be complemented with white and black elements and typical Amsterdam’ items and graphics.

Radisson Blu Amsterdam

Radisson Blu Amsterdam

Radisson Blu Amsterdam
Radisson Blu Amsterdam

Radisson Blu Amsterdam

Radisson Blu Amsterdam
Radisson Blu Amsterdam

Radisson Blu Amsterdam

TYPICAL
DUTCH

TYPICAL
DUTCH

Scope of work

branding
interior design
project management
production

Year

2012

Location

Amsterdam — Netherlands

Client

Radisson

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