A dreamlike atmosphere for the Belgian creative bed & mattress crafters at Sleep Design. Their main distinctive asset is the ability to make all products by themselves. Every bed, every mattress can be custom designed and manufactured at their local workshop.

Creneau took a similar approach to creating the new Sleep Design identity: using creativity and craftsmanship for a fresh new logo, interior design, shop front and more. Most bed & mattress stores take the same approach to welcoming their customers in a bright, often very white, open area. To set Sleep Design apart from the rest, Creneau linked the interior design of the store to the main event of any bedroom: dozing off into dreamland. A good bedroom is dark, cool and quiet, so the new showroom also uses mainly darker hues. To link up sleep with the local and creative craftsmanship of Sleep Design, Creneau turned to Belgian art icon René Magritte for surreal and dreamlike inspiration.