These Days is a digital communication agency, whose original Antwerp digs were designed by Creneau earlier on. When the agency was welcomed into the Y&R group, they needed a new, bigger space to call home.

Being a digital agency, the These Days team spends a vast amount of its time in the cold, intangible, limitless cyberspace. So Creneau thought it would be a good idea to create an office space that reassures employees that they are still part of the real world.

The designs of the new auditoria, meeting rooms, boardroom, dining area (seating a 100), lounge, brainstorm area, etc. are all based on raw elements (metal, glass, wood … ) and primary colours. Every time someone steps away from the screen, his or her brains will log off the Matrix, making room for new ideas.