Tomorrowland Boutique
Antwerp

Tomorrowland Boutique
Antwerp

A dreamlike pop-up shop inspired by the stories, wisdom and people of Tomorrow. Tomorrowland started out as a small, local festival near Antwerp, Belgium. In just a few years, it has blossomed into a global phenomenon that changed the standards of festival experiences and the perception of dance festivals everywhere. Its legendary dreamlike atmosphere and its stage-designs straight from the pages of a fairytale inspired Creneau in the creation of the Tomorrowland pop-up shop in the heart of the Antwerp fashion district. To create a pop-up shop that lives up to the expectations of the (extremely devoted Tomorrowland fans is quite a challenge, so we literally took a page from the Tomorrowland brand book and transformed it into an inspirational, dreamlike space begging to be discovered.

Tomorrowland Boutique

Tomorrowland Boutique

The underlying concept is the ‘Book of Wisdom’, where you can find great Tomorrowland stories and add stories of your own. By stepping into the shop, you are entering another world: a large library where books can fly and each room, level and installation reveals a new surprise.

BOOK OF WISDOM

BOOK OF WISDOM

Tomorrowland Boutique

Stories and words of wisdom are everywhere: from the text patterns on the floor to the illustrated pages on the walls to the books fluttering about and nestling into the furnishing. And because the core of the Tomorrowland story is rooted in music and having fun, there’s a bar and a DJ-booth, too.

Tomorrowland Boutique

Tomorrowland Boutique

Of course, it being a shop, there is plenty of Tomorrowland merchandise on display, offering people a chance to take a piece of the magic home with them.

Tomorrowland Boutique

Tomorrowland Boutique
Tomorrowland Boutique

The store experience might have been temporary (it is a pop-up shop after all),thanks to its immersive dreamlike essence, we are sure it will linger on in the memory of visiting Tomorrowland fans for a long, long time to come.

IT'S MAGICAL

IT'S MAGICAL

Tomorrowland Boutique

Tomorrowland Boutique

Scope of work

branding
interior design
project management
production

Year

2016

Location

Antwerp — Belgium

Client

ID&T

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