Everyone knows how to sleep, right? Wrong.

Turns out that there's a lot more to learn about your bed behavior than you think. At sleep advice store Znoooz, the team will first try to find out how you sleep, before they take you to the mattresses (and beds).

The multi-brand store concept tries to mirror the perfect Znoooz experience. With a flow that educates the visitor on a good night’s sleep, with different try-out zones for brands such as Beka and Lattoflex.

Are you snoring? Then look for the playful surprises we hid in the design. Different subzones are linked through similar shapes and colour features.

In the product area, soft wooden walls and stylized furniture elements provide a warm white canvas for each individual product.

Downlights accentuate several consoles, indirect lighting strips guide and pull the visitors into a very large and intimate try-out zone where they can test the mattresses.