Ultra in Emaar square is the heart of Dubai’s new business and financial centre. A place where there’s no shortage of dimly lit coffeehouses and lunch lounges with those plush seats you can hardly hoist yourself out of.

Ultra is a different kind of concept: a place where people are able to recharge their proverbial batteries in fresh, energetic surroundings. Its bright and welcoming design is less soft, more angular with references to 3D and plenty of vibrant colours.

Ultra is a place to take a breather from the hustle and bustle of work and get a jolt of co ee, a sip of fresh fruit juice, some breakfast, a healthy lunch and everything in between. The extra shot of energy is on the house.