The central station of Antwerp is the location where we find the BASE Flagship Store. The building is a classified monument with an enormous history. A very solid and impressing building. On the other hand, the BASE brand values are: user-friendliness, clarity, transparency and emotion. To merge these two strong identities in one location, the designers of Creneau International played with contrasts; the massive historical building with its heavy materials against the light, fresh and clear elements of the BASE-brand. These values lead us to creating a place where costumers find themselves in a high-tech environment with a very simple and low-tech feel but always transparent and clear. An environment that breathes ‘BASE’ in every way possible.

With respect to the monumental building, we treated the whole shop as a ‘box in a box’. All integrated elements are standing free of the walls. In this way, the ancient building becomes a historical backdrop, a decor in which BASE is our leading player.