When we were asked to create a new concept for Autogrill at the International Belgian airport in Brussels, we went all-out Belgian with a capital B. The location itself gave us the idea to work with a central bar, once you enter the brasserie, you get acquainted, with the beer range and all the elements that refer to the beer brewing.
The new Belle & Belge Brasserie (which translates as ‘Beautiful and Belgian’) was born out of love for good food and - perhaps most importantly- our lip-smackingly luscious, uniquely refreshing selection of Belgian beer.
The process of brewing is simply translated into a graphical wall art, copper lines around the logo, in a kind of maze. This stands for the beerprocess, piping running from the different boilers, to produce beer.