When Albron asked us to help create their first restaurant for Amsterdam’s AMC hospital, we decided to dissect the most pressing needs of visitors, staff and patients.
Our diagnosis: a hunger to escape the —sometimes harsh— reality of the hospital’s daily business. Our cure: the creation of ‘Pit’, a place where everyone is welcome to enjoy fresh food and beverages in a relaxed environment with easy access for wheelchair patients and ailing bodies in need of refreshment. When it comes to making your day at the hospital a bit better, our creativity proved to be just what the doctor ordered.